New for 2014, adidas unveiled three new snowboarding boots, an outerwear line and even long underwear. In order to hype up this new line a time sensitive email was sent with a corresponding static content page to inform and educate customers of the latest and greatest new gear of the season.
The focus of the campaign was to send multiple targeted emails of these featured products to our male & female audiences to increase consumer engagement by segmenting our audiences on previous purchase history. For instance we highlighted the Jake Blauvelt signature boot for the male consumers, this was an obvious choice considering Jake’s riding legacy and position as adidas Snowboarding’s inaugural team rider. And on the women’s targeted email we featured the Samba W.
By sending more targeted emails to a higher engaged audience we in creased click through rates and conversion through mobile.
Featured in this section is the example of the male targeted email while viewed on a desktop browser.