One of the day to day challenges I face is creating a new brand experience on our sites that mimic pre-defined advertising standards. On site branding has to promote the brand guidelines of the brands we carry reflect yet also create a consistent on site experience. In the case of the anon. WM1 pre-release goggle, we stuck to the dogfunk style guides by the UX design team to promote anon. new product launch. Attached is the finished static content page that directed traffic to the WM1 product detail page.