Adobe Black Friday

Black Friday is the most anticipated shopping event of the year, and this year Adobe partnered with 5 artists to create artwork that featured the use of generative AI in their work process. Each artist created a piece and then imagined their work coming to life through the Adobe A. In addition to the featured artists a handful of internal art and creative directors produced Adobe A’s using a variety of AI tools in the software programs like Photoshop, Illustrator, After Effects and Firefly. Together we created a porfolio of images and uploaded them to individual custom models of Adobe Firefly to generate variations and mimic our visual style.

The piece you see below was trained on my portfolio of digital illustrations and mirrored my color palette, drawing style and composition. This piece wasn’t hand drawn my me but was art directed using a series of text to image prompts to generate this piece with my custom model in Adobe Firefly. As with any new tool or program, there was lots of trial and error. Lots of late nights and lots of lost work.

I can’t thank the studio team, marketing team, and product team at Adobe enough for all of their hard work and dedication to getting this global campaign live. From start to finish this project took 8 months to create, train and generate over 60,000 static and animated assets for this campaign.